On Running and Onitsuka Tiger are among some of the brands that have posted the highest growth in social media visibility, according to Heuritech. Courtesy Photos Sneaker sales were already on the slide in 2025, and now are forecast to deteriorate further in 2026. But several challenger brands are gaining ground when it comes to […]
Dion Gallapeni of Kosovo wins against Ismail Yuksek of Turkey during the FIFA World Cup 2026 European Qualifiers KO playoff match between Kosovo and Turkey at Fadil Vokkri Stadium on March 31, 2026, in Pristina, Kosovo. Ferdi Limani/Getty Images Brand awareness is top of mind for athletic brands, and what better venue this year than […]
The once niche athletic footwear segment has become a major lifestyle category that will help drive the sneaker market to $126.15 billion in sales by 2033. Maja Hitij/Getty Images Evolving fashion trends and increasing health awareness, plus rising demand for stylish, comfortable and performance-oriented footwear will continue to drive consistent growth in sneaker sales. A […]
Outside of Puma’s Blvd Las Vegas flagship. Brenton Ho Puma is making some changes to its partnership with United Legwear Co. According to the German sportswear brand, it has moved from a business partnership to a licensing agreement structure with its long-term partner for socks, underwear, children’s apparel and accessories. Financial details of the new […]
Tyrese Haliburton debuts the Puma Hali 1 during game one of the 2025 NBA Finals. Photo by Matthew Stockman/Getty Images; Courtesy of Puma Salehe Bembury expected to be emotional when he saw Tyrese Haliburton wearing the shoes he designed on an NBA floor for the first time, but the tears came before the Pacers star even […]
Outside of Puma’s Blvd Las Vegas flagship. Brenton Ho Shares of Puma SE soared nearly 15 percent by end of day trading on Monday after a new report speculated that Artémis, the Pinault family’s holding company, could potentially sell its stake in the German sports brand. According to a new story by Bloomberg, unnamed sources […]
Nike Inc. is one of many footwear firms that signed a letter asking for an exemption for footwear from tariffs under the Trump administration. Lauren DeCicca/Getty Images The footwear industry is making sure its voice is heard in Washington. The Footwear Distributors and Retailers of America (FDRA), along with more than 80 leading U.S. footwear […]
The era of the small running brand with a cult following is continuing make runners look more stylish, as Puma has tapped Saysky out of Copenhagen for their first collaboration. Dynamic color blocking comes with a black liner, laces, heel tab and outsole. A white midsole then hosts pink “Nitro” branding and a “Puma x […]
Rombaut x Puma Levitation sneaker collaboration. Puma Sneakers that float in mid-air? Not quite, but Puma’s first collaboration with Parisian vegan footwear brand Rombaut features a perpetually lifted heel which lives up to the model’s Levitation name. Originally showcased in Rombaut’s spring 2025 show at Paris Fashion Week, the Rombaut x Puma Levitation features two […]
Outside of Puma’s BLVD Las Vegas flagship. Brenton Ho Puma is implementing a cost savings plan after reporting lower than expected fourth-quarter sales and a drop in annual profit in its latest preliminary results. On Wednesday, the German athletic company reported that currency adjusted sales in Q4 of 2024 grew 9.8 percent to 2.29 billion […]