Karol G’s Reebok Announcement Brings in $1.1 Million in Media Impact Value in 48 Hours
Karol G is Reebok’s newest brand ambassador. Courtesy of Reebok Karol G’s relationship with Reebok is already proving lucrative. The Colombian musician announced her new role as an ambassador for Reebok through a TikTok post, generating $1.1 million in Media Impact Value (MIV) in 48 hours and increasing the brand’s MIV by 239 percent, per […]