Nike’s Pegasus Plus 2 (left) and Hoka’s Mach 7 are two running shoes that have launched this year with roomier toe boxes than their predecessors. Courtesy of Nike, Hoka A little bit more room is going a long way in running shoes. Across the sector, more accommodating toe boxes and forefoots are popping up in […]
Rapper Smino fronts a campaign to launch the new Hoka Speedgoat 2. Courtesy of Hoka Hoka and Ugg continued to boost Deckers Brands in the first quarter, leading the company to beat earnings expectations. The Goleta, Calif.-based company reported that net sales in the first quarter of fiscal 2027 increased 5.7 percent to $1.02 billion […]
A netizen shared that they’ve been frequently seeing people wearing “On” and “HOKA” shoes on the street lately, making them quite curious about the sudden surge in popularity of these two brands. After the post was published, it immediately attracted a large number of users sharing their experiences, exclaiming that the shoes are not only […]
Third quarter earnings results at Deckers, parent to Ugg and Hoka brands, were better than expected. Michael Kappeler/picture alliance via Getty Images Were concerns over a slowdown in sales at Deckers Outdoor Corp., the parent of the Ugg and Hoka brands, overblown? If anything, third quarter results posted Thursday after the markets closed indicate there […]
Hoka’s Speedgoat 7 is the first shoe in the trail running franchise to feature a supercritical foam. Courtesy of Hoka Just days after releasing the newest version of its more aggressive and lively super shoe for road racing, Hoka is unveiling another update for its pinnacle trail running shoe. The Hoka Speedgoat 7 incorporates a […]
A look at the men’s Minimel shoe from Ugg. Courtesy of Ugg Some on Wall Street continue to see Hoka growth, with Ugg trailing somewhat, as Deckers Brands gears up for its third quarter earnings release on Thursday. Analysts will want to know more in detail how wholesale orders shape up going forward, and how […]
On’s Cloudmonster 2 is slated to get an update in the first quarter of 2026. Courtesy of On Among the running shoe leaders, Hoka appears to be one of the November standouts cited by a few Wall Street analysts. Also doing well, based on search volume, were On Running‘s largest franchise, its Cloud 6, as […]
Hoka’s Mach X 2 Courtesy of Hoka Shares for Hoka and Ugg parent company Deckers Brands sank nearly 14 percent in after-market trading on Thursday after the footwear maker issued first quarter guidance below expectations due to uncertainty around Trump’s tariffs. In the fourth quarter of fiscal 2025, the company reported a net sales increase […]
The four Marni x Hoka Bondi B3LS colorways. Courtesy of Marni All products and services featured are independently chosen by editors. However, Footwear News may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. A shoe from a popular Hoka running franchise has […]
Hoka’s Mach X 2 Courtesy of Hoka Despite continuing to beat earnings estimates in the third quarter of fiscal 2025, Deckers Brands has hit a bump in the road on Wall Street. Shares of the Hoka and Ugg parent company ended the trading day on Friday down over 20 percent. The dip in stock has […]