Rapper Smino fronts a campaign to launch the new Hoka Speedgoat 2. Courtesy of Hoka Hoka and Ugg continued to boost Deckers Brands in the first quarter, leading the company to beat earnings expectations. The Goleta, Calif.-based company reported that net sales in the first quarter of fiscal 2027 increased 5.7 percent to $1.02 billion […]
Third quarter earnings results at Deckers, parent to Ugg and Hoka brands, were better than expected. Michael Kappeler/picture alliance via Getty Images Were concerns over a slowdown in sales at Deckers Outdoor Corp., the parent of the Ugg and Hoka brands, overblown? If anything, third quarter results posted Thursday after the markets closed indicate there […]
A look at the men’s Minimel shoe from Ugg. Courtesy of Ugg Some on Wall Street continue to see Hoka growth, with Ugg trailing somewhat, as Deckers Brands gears up for its third quarter earnings release on Thursday. Analysts will want to know more in detail how wholesale orders shape up going forward, and how […]
An Ugg store in New York. dpa/picture alliance via Getty I After several years of upward momentum, some analysts are growing concerned about Ugg and Hoka parent company Deckers Brands after its latest earnings report on Thursday. One of those voices is Tom Nikic, senior analyst at Needham, who said the Goleta, Calif.-based company is […]
Hoka’s Mach X 2 Courtesy of Hoka Shares for Hoka and Ugg parent company Deckers Brands sank nearly 14 percent in after-market trading on Thursday after the footwear maker issued first quarter guidance below expectations due to uncertainty around Trump’s tariffs. In the fourth quarter of fiscal 2025, the company reported a net sales increase […]
The campaign is inspired by heartwarming moments captured in viral videos by consumers both gifting and receiving the brand’s shoes. CREDIT: Courtesy of Ugg Ugg is getting into the holiday spirit with its latest campaign. Called “Unbox Joy,” the new spot features the “gift-worthy” shoe styles the Deckers Brands-owned label is promoting for the holiday […]
Foot Locker executives on Wednesday said the retailer is making progress on its efforts to increase the assortment of brands outside of the Nike ecosystem. In a call with analysts discussing third quarter results, Foot Locker president and CEO Mary Dillon said that the chain’s brand mix diversity outside of Nike increased to 36 percent of sales in Q3, […]
Another Ugg comeback is officially taking hold. After several quarters of lagging sales, Deckers Brands reported on Thursday that the label has returned to gains in the second quarter of fiscal 2024 — and the momentum is expected to continue. In fact, the Goleta, Calif.-based footwear company reported that Ugg saw net sales in the period increase 28.1 percent to […]
Ugg’s dedication to providing a more mindful product and commitment to its larger sustainability goals is taking another step forward into regenerative agriculture. There is an intrinsic link between agriculture and the fashion industry’s supply chains that have often created destructive farming practices as raw materials are made into consumer products. Seeing a way to […]
Ugg’s dedication to providing a more mindful product and commitment to its larger sustainability goals is taking another step forward into regenerative agriculture. There is an intrinsic link between agriculture and the fashion industry’s supply chains that have often created destructive farming practices as raw materials are made into consumer products. Seeing a way to […]