The Birkenstock by Etro collection as seen at Milan Fashion Week. Courtesy of Birkenstock Birkenstock is continuing its designer collaboration streak with a new tie-up with Etro. Unveiled on Wednesday during Etro’s fall/winter 2026 runway show at Milan Fashion Week, the duo updates the German footwear brand’s signature Boston clog. First launched in 1976 and […]
US President Donald Trump speaks during a press conference at the White House on February 20, 2026. Anadolu via Getty Images U.S. President Donald Trump is already planning new tariffs to replace the ones the U.S. Supreme Court struck down on Friday. Friday’s Supreme Court ruling found that Trump overstepped his authority to impose double-digit […]
Inside Birkenstock’s Chestnut Hill store near Boston. Courtesy of Birkenstock Birkenstock is continuing to grow its retail footprint in the U.S. with the opening of its last location in Boston. Located at 27 Boylston Street just outside of the city in Chestnut Hill, the new location marks the German footwear company’s 15th company-owned retail store […]
Birkenstock’s new Naperville store. Courtesy of Birkenstock Birkenstock is continuing its U.S. retail expansion with its first Midwestern store in the Chicago suburb of Naperville, Ill. According to the German footwear brand, the new store is located at 20 W. Jefferson Avenue and offers Birkenstock’s full footwear collection for men, woman and kids, along with […]
The Birkenstock + Staud Arizona Woven Embossed Sandal in ecru. Courtesy of Staud Birkenstock Holding plc has much to be happy about in its third-quarter earnings report. Key highlights from executives during its third-quarter earnings conference call include how a shift to in-person shopping will benefit Birkenstock’s wholesale business over direct-to-consumer retail operations, what levers […]
A look inside the Birkenstock store in North Rhine-Westphalia, Cologne. Rolf Vennenbernd/picture alliance via Getty Images While other brands may be scrambling to figure out how to deal with tariffs, Birkenstock Holding plc has little to worry about on that front. “Birkenstock is less exposed to tariffs with 100 percent of our production and 96 […]
Comfort-first footwear brands such as Birkenstock, Hoka, Crocs and On Running reported record-breaking first-quarter sales, as a shift in consumer preferences and strategic marketing tactics have transformed these once “ugly” shoes into fashion statements. Birkenstock sandals are seen at a store in Rome, Italy on March 25, 2024. (Photo by Jakub … [+] NURPHOTO VIA GETTY […]
Birkenstock’s CEO noted on Thursday’s earnings call that the company has seen a “significant” and “continuous” shift towards closed-toe silhouettes. Birkenstock may be best known as a sandal brand, but according to company executives, its closed-toe shoe offering is gaining traction. On the company’s first quarter earnings call with analysts on Thursday, chief executive officer Oliver Reichert noted that Birkenstock […]
Birkenstock may be a fashion sandal brand, but the company is trying to win over a new subset of consumers as well: runners. The German sandal company on Thursday laid out a plan to position its footwear as an ideal recovery option for runners after their workouts. In a call with analysts discussing the company’s 2023 results, […]
After a blockbuster year filled with milestones, Birkenstock is moving full steam ahead with the opening of its fifth store in the U.S. Located at 111 NE 40th St. in Miami’s Design District, the German brand’s latest company-owned retail store features Birkenstock’s growing range of products for men, women and kids, including sandals, clogs, sneakers, shoes, boots and […]