Tag: brand

Tiger Woods and TaylorMade Announce New Lifestyle Brand, Sun Day Red

Tiger Woods‘ relationship with TaylorMade Golf began in 2017 with a multiyear equipment endorsement agreement. That partnership was extended on Monday with the launch of Sun Day Red, a lifestyle brand. Sun Day Red, according to a statement from TaylorMade Golf, will offer premium apparel and footwear. The brand also said it will work with […]

These Are the ‘It’ Shoes and Brands Destined to Shine for 2024

One of fashion’s favorite ways to ring in the new year is with a fresh crop of trend forecasts. All of those crystal ball readings and the pursuit of new beginnings tap into the very nature of fashion’s trend cycle: out with the old and in with the new. While it’s impossible to know what all […]

Beckham Brands Post Double-Digit Revenue Growth in Fiscal 2022

LONDON – With the challenges of lockdown in the rear view mirror, sales and profits at the Beckham family brands roared ahead in fiscal 2022, with the momentum continuing in the current year. Victoria’s and David Beckham’s various companies had a prosperous year, according to accounts filed this week on Companies House, the British government’s business register. […]

These Footwear Brands Won Black Friday + A Look at the Holiday Weeks Ahead

Thanksgiving weekend has come and gone, but a number of key footwear brands appear to have made their mark during one of the biggest shopping periods of the year. While retailers were generally optimistic about early holiday in their Q3 earnings calls, many said they would emphasize value to win over inflation-stricken consumers during an uncertain economic environment. According to a […]

After Slow Hey Dude Sales, Here’s How Crocs Inc. Plans to Grow Its Newest Brand

Hey Dude just had another rough quarter, but Crocs Inc. is optimistic it can strengthen its recently acquired brand through a tried and true playbook. In the period, Hey Dude revenues were down 8.3 percent to $246.9 million, with wholesale revenues down 19.4 percent due to wholesale partners being more cautious on at-once orders. In a call with […]

Deckers Plans to Divest Sanuk, Plots New ‘Super’ Sneaker Brand

Deckers Brands announced late Thursday it plans to divest its Sanuk brand. The Goleta, Calif.-based footwear company dropped the news in a short section within its second quarter earnings report on Thursday evening, stating it made the decision to divest the comfort shoe brand as it “continues to focus on allocating resources that best align with its long-term […]

Deckers Brands Eyes a Bright Future

Deckers brands has taken a holistic approach to its corporate responsibility and sustainability efforts – employing socially conscious operations and sustainable business practices, with the goal of continuing to deliver quality products to its consumers. The footwear company is committed to positively impacting the communities where it operates, including assuring industry-leading human rights and environmental practices […]

Caplait, Felipe Fiallo, Daniela Uribe + More Emerging Brands to Watch from Micam

Several years ago, a number of footwear and fashion brands started making versions of a traditional Pakistani sandal — but not giving credit to its origins. Usman Manzoor took notice. The founder of Çaplait, a full-time educator in the U.K. whose parents hail from Pakistan, launched his brand in 2018 as a way to celebrate and […]

Why North America Is Giving Footwear Brands Big Headaches Right Now

In a call with analysts this week, Adidas CEO Bjorn Gulden described North America as the company’s “biggest problem.” Business in the region was down 16 percent in the quarter and down 18 percent for the first half of the year. “America is the most difficult market for us to sell into currently because the market is […]

What the Pride Backlash Can Teach Brands About Corporate Values

Retailers and brands across the board are seeing a rise in backlash for their LGBTQ-themed collections for Pride month this year. In the last few weeks, consumers have taken to social media to criticize retailers like Kohl’s and Target for selling LGBTQIA+ Pride Month clothes and products, including for children, with some calling for consumers to boycott the store entirely. While […]

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