Why Adidas Just Extended CEO Bjørn Gulden’s Contract Through 2030
View ALL 10 Photos When Bjørn Gulden assumed control of Adidas in January 2023, the industry veteran inherited a company in turmoil. With determination, grit and seasoned business instincts, the chief executive officer led a revival that has once again put the Three Stripes at the center of the sneaker conversation. It’s this tenacity that […]