Dion Gallapeni of Kosovo wins against Ismail Yuksek of Turkey during the FIFA World Cup 2026 European Qualifiers KO playoff match between Kosovo and Turkey at Fadil Vokkri Stadium on March 31, 2026, in Pristina, Kosovo. Ferdi Limani/Getty Images Brand awareness is top of mind for athletic brands, and what better venue this year than […]
Karol G is Reebok’s newest brand ambassador. Courtesy of Reebok Karol G’s relationship with Reebok is already proving lucrative. The Colombian musician announced her new role as an ambassador for Reebok through a TikTok post, generating $1.1 million in Media Impact Value (MIV) in 48 hours and increasing the brand’s MIV by 239 percent, per […]
Angel Reese will debut the ‘MeBounds’ colorway of her Angel Reese 1 Shoe on Saturday at the WNBA All-Star Game Reese: Getty Images; Shoe: Courtesy of Reebok Hours before she takes the court at the WNBA All-Star Game in Indianapolis, Angel Reese is generating buzz with a new release — the ‘MeBounds’ colorway of her […]
Reebok x Manors Collection. Reebok/Manors Now that Reebok is back in the golf market, the long-standing athletic label has collaborated with golf brand Manors for the first time to create a collection blending heritage performance with an irreverent take on golf culture. Set for release on Tuesday at 10 a.m. ET, the collection includes two […]
Shaquille O’Neal and Allen Iverson star in “Power Moves,” the documentary on the relaunch of Reebok Basketball. Courtesy of Netflix A behind-the-scenes look at Shaquille O’Neal and Allen Iverson‘s work at Reebok is coming to Netflix soon. Reebok has released the trailer for “Power Moves,” a Netflix documentary series on the brand’s comeback efforts. Chief […]
Sofia Richie Grainge is embracing the spring weather with chic Reebok sneakers on foot. In partnership with Reebok, the model has been wearing the Classic AZ sneaker in a lilac colorway mirroring the dreamy floral blossoms of the season. Sofia Richie Grainge wearing the Reebok Classic AZ sneaker.Courtesy of Reebok The Classic AZ pays tribute […]
A new joint venture between Galaxy and Batra Group, dubbed GB Brands Europe Limited, will oversee the brand’s operations across Europe and the UK. Courtesy of Authentic After a period of reshuffling, Authentic Brands Group has found new partners for its Reebok operations in the U.S., Europe and the UK. As reported by FN in […]
Zac Clark. CREDIT: Courtesy of Release Recovery Zac Clark is a marathon veteran, having run 15 across multiple cities globally. However, he admitted each time running the TCS New York City Marathon means the most — this year, in particular, because of his partnership with Reebok. “New York is by far the best because there is […]
With ‘Alien: Romulus’ set to hit theaters soon as the seventh film of the franchise, Reebok is dropping a collaboration that brings a pair of sneakers from the big screen to real-life. The Alien x Reebok BB 4000 II Mid comes pre-distressed to make you look like you just came out of a confrontation with […]
The performance running shoe category is hot, and Reebok is the latest brand looking to capture a piece of the market. “Running is a massive category, and we have heritage in this space, so we’re not an outsider. We’ve maybe been inconsistent, but we’ve always had a position in running and have had great products,” […]