View ALL 40 Photos On the day it was announced in fall 2024, Adidas‘ hottest running shoe of the moment was not the more thrilling of the two models unveiled that day. The Adidas Adizero Evo SL was revealed alongside the Adizero Adios Pro 4, the former as a super trainer and the latter as […]
View ALL 10 Photos When Bjørn Gulden assumed control of Adidas in January 2023, the industry veteran inherited a company in turmoil. With determination, grit and seasoned business instincts, the chief executive officer led a revival that has once again put the Three Stripes at the center of the sneaker conversation. It’s this tenacity that […]
The once niche athletic footwear segment has become a major lifestyle category that will help drive the sneaker market to $126.15 billion in sales by 2033. Maja Hitij/Getty Images Evolving fashion trends and increasing health awareness, plus rising demand for stylish, comfortable and performance-oriented footwear will continue to drive consistent growth in sneaker sales. A […]
Kendall Jenner and Jennie. Courtesy of Adidas Just one week after Adidas Originals teased its spring 2026 Superstar campaign with legendary actor Samuel L. Jackson, the full cast has been revealed. On Thursday, Adidas revealed that the actor will star alongside singer Jennie, model Kendall Jenner, football prodigy Lamine Yamal, musician Baby Keem, NBA superstar […]
Pharrell’s Humanrace x Adidas Evolution Pro will cost $1,000. Courtesy of Adidas Pharrell and Adidas have played with a $500 super shoe and turned it into another running shoe concept that will go for double the price. The Humanrace x Adidas Evolution Pro has been conceived of as a “design study” of the Pro Evo 1, a shoe that was introduced in 2023 […]
On, Adidas and Tiger Woods’ Sun Day Red golf brand all had legal dramas this year. Courtesy Images There was no shortage of legal issues affecting the footwear industry in 2025. While trademark complaints made up the bulk of the legal dramas this year, other disputes made headlines as well. From White Mountain’s battle with […]
Runners at the start of the 1978 NYC Marathon. Fairchild Archive The New York City Marathon debuted on Sept. 13, 1970, with 127 participants and 55 finishers. Fast forward 55 years, and the event has grown into the world’s largest and most anticipated road race, drawing professionals and novices alike to push their limits […]
Ronnie Fieg revealed Wednesday a new Kith x Adidas sneaker collaboration made up of six different models, each tied to a specific decade of the sportswear brand’s running history. While the Instagram preview was centered around the six-shoe Adidas collection being gifted to invitees of Kith’s upcoming runway show on Sunday, it wasn’t the only […]
Brain Dead and Adidas are releasing a Japan in high and low-top form with Brody King before a wider release with two colorways. Courtesy of Brain Dead A three-way collaboration between Adidas, a pro wrestler and one of the most ebullient brands in streetwear for a flame-covered sneaker modeled after luchador masks. There are actually several […]
Diogo Jota of Liverpool during the Carabao Cup Semi Final First Leg match between Tottenham Hotspur and Liverpool at Tottenham Hotspur Stadium on Jan. 8, 2025 in London. Getty Images The sports world is in mourning after the tragic loss of Diogo Jota. The 28-year-old Liverpool athlete and his brother, André Silva, passed away Thursday morning […]