In early August, the latest iteration of the Jellyfish sneaker, the result of Adidas Originals’ collaboration with musician Pharrell Williams, will be available to shoppers. Courtesy: Adidas Despite 14 percent sales growth in the second quarter and a windfall from the recent World Cup, Adidas saw its shares post their biggest one-day drop in more […]
The Megaride S2 will be the third sneaker to feature in Hellstar and Adidas’ collaborations. Courtesy of Hellstar, Giovanna Ramos Hellstar, one of the hottest young streetwear brands on the scene, has hitched its wagon to Adidas with several flame-covered Superstars and camo Anthony Edwards 2s releasing since the fall. A third model will soon […]
Lionel Messi celebrating his World Cup record 17th goal and his signature Adidas boots. Photo by Jose Hernandez/Anadolu via Getty Images; Courtesy of Adidas As the high-stakes World Cup enters the home stretch, Nike is dominating on the marketing front, but it appears Adidas is in the lead when it comes to sales — at least […]
Pharrell and his Adidas Viginia Watermoc Photo by Pierre Suu/Getty Images; Courtesy of Pharrell While Pharrell and Adidas’ Jellyfish takes inspiration from the fluid form of a jellyfish, their next shoe is made to actually go into the water. The Pharrell x Adidas Virginia Watermoc is a slip-on shoe with all the appearances of grip […]
Kenya’s Sabastian Sawe poses with his new world record time written on his running shoe at the finish of the 2026 London Marathon. Courtesy of Adidas/AFP via Getty Images Adidas just got a record-breaking boost from its new super shoe at the London Marathon 2026 today. The Adidas Adizero Adios Pro Evo 3 led three runners to […]
Dion Gallapeni of Kosovo wins against Ismail Yuksek of Turkey during the FIFA World Cup 2026 European Qualifiers KO playoff match between Kosovo and Turkey at Fadil Vokkri Stadium on March 31, 2026, in Pristina, Kosovo. Ferdi Limani/Getty Images Brand awareness is top of mind for athletic brands, and what better venue this year than […]
View ALL 40 Photos On the day it was announced in fall 2024, Adidas‘ hottest running shoe of the moment was not the more thrilling of the two models unveiled that day. The Adidas Adizero Evo SL was revealed alongside the Adizero Adios Pro 4, the former as a super trainer and the latter as […]
View ALL 10 Photos When Bjørn Gulden assumed control of Adidas in January 2023, the industry veteran inherited a company in turmoil. With determination, grit and seasoned business instincts, the chief executive officer led a revival that has once again put the Three Stripes at the center of the sneaker conversation. It’s this tenacity that […]
The once niche athletic footwear segment has become a major lifestyle category that will help drive the sneaker market to $126.15 billion in sales by 2033. Maja Hitij/Getty Images Evolving fashion trends and increasing health awareness, plus rising demand for stylish, comfortable and performance-oriented footwear will continue to drive consistent growth in sneaker sales. A […]
Kendall Jenner and Jennie. Courtesy of Adidas Just one week after Adidas Originals teased its spring 2026 Superstar campaign with legendary actor Samuel L. Jackson, the full cast has been revealed. On Thursday, Adidas revealed that the actor will star alongside singer Jennie, model Kendall Jenner, football prodigy Lamine Yamal, musician Baby Keem, NBA superstar […]