Kenya’s Sabastian Sawe poses with his new world record time written on his running shoe at the finish of the 2026 London Marathon. Courtesy of Adidas/AFP via Getty Images Adidas just got a record-breaking boost from its new super shoe at the London Marathon 2026 today. The Adidas Adizero Adios Pro Evo 3 led three runners to […]
Dion Gallapeni of Kosovo wins against Ismail Yuksek of Turkey during the FIFA World Cup 2026 European Qualifiers KO playoff match between Kosovo and Turkey at Fadil Vokkri Stadium on March 31, 2026, in Pristina, Kosovo. Ferdi Limani/Getty Images Brand awareness is top of mind for athletic brands, and what better venue this year than […]
View ALL 40 Photos On the day it was announced in fall 2024, Adidas‘ hottest running shoe of the moment was not the more thrilling of the two models unveiled that day. The Adidas Adizero Evo SL was revealed alongside the Adizero Adios Pro 4, the former as a super trainer and the latter as […]
View ALL 10 Photos When Bjørn Gulden assumed control of Adidas in January 2023, the industry veteran inherited a company in turmoil. With determination, grit and seasoned business instincts, the chief executive officer led a revival that has once again put the Three Stripes at the center of the sneaker conversation. It’s this tenacity that […]
The once niche athletic footwear segment has become a major lifestyle category that will help drive the sneaker market to $126.15 billion in sales by 2033. Maja Hitij/Getty Images Evolving fashion trends and increasing health awareness, plus rising demand for stylish, comfortable and performance-oriented footwear will continue to drive consistent growth in sneaker sales. A […]
Kendall Jenner and Jennie. Courtesy of Adidas Just one week after Adidas Originals teased its spring 2026 Superstar campaign with legendary actor Samuel L. Jackson, the full cast has been revealed. On Thursday, Adidas revealed that the actor will star alongside singer Jennie, model Kendall Jenner, football prodigy Lamine Yamal, musician Baby Keem, NBA superstar […]
Pharrell’s Humanrace x Adidas Evolution Pro will cost $1,000. Courtesy of Adidas Pharrell and Adidas have played with a $500 super shoe and turned it into another running shoe concept that will go for double the price. The Humanrace x Adidas Evolution Pro has been conceived of as a “design study” of the Pro Evo 1, a shoe that was introduced in 2023 […]
On, Adidas and Tiger Woods’ Sun Day Red golf brand all had legal dramas this year. Courtesy Images There was no shortage of legal issues affecting the footwear industry in 2025. While trademark complaints made up the bulk of the legal dramas this year, other disputes made headlines as well. From White Mountain’s battle with […]
Runners at the start of the 1978 NYC Marathon. Fairchild Archive The New York City Marathon debuted on Sept. 13, 1970, with 127 participants and 55 finishers. Fast forward 55 years, and the event has grown into the world’s largest and most anticipated road race, drawing professionals and novices alike to push their limits […]
Ronnie Fieg revealed Wednesday a new Kith x Adidas sneaker collaboration made up of six different models, each tied to a specific decade of the sportswear brand’s running history. While the Instagram preview was centered around the six-shoe Adidas collection being gifted to invitees of Kith’s upcoming runway show on Sunday, it wasn’t the only […]