View ALL 32 Photos In a world full of barely-there sandals, ultra-slim sneakers and other minimalist footwear occupying the mainstream fashion scene, certain brands are pushing back against the idea that less is more. As bedazzled streetwear heats up, bejeweled sneakers and shoes are having a moment too — presenting a sparkling maximalist alternative for men […]
Nike storefront in SoHo. Courtesy of Nike As Nike Inc. digests the impact of a $7.5 million gender discrimination case verdict, the footwear giant also is grappling with a federal investigation into its diversity, equity and inclusion (DEI) policies. It’s one of the most high-profile examples of a company being caught between a rock and […]
Lionel Messi celebrating his World Cup record 17th goal and his signature Adidas boots. Photo by Jose Hernandez/Anadolu via Getty Images; Courtesy of Adidas As the high-stakes World Cup enters the home stretch, Nike is dominating on the marketing front, but it appears Adidas is in the lead when it comes to sales — at least […]
A look inside a Nike store on Broadway in Manhattan on april 24, 2026. Spencer Platt/Getty Images While Wall Street analysts were surprised by the chief financial officer (CFO) shift at Nike Inc., they also saw it as a natural progression in the company’s ongoing turnaround. Nike on Tuesday named David Denton as its new […]
Meek Mill performing in front of a banner for his album “Dreams and Nightmares” and a Nike LeBron T-shirt with the same title. Photo by C Flanigan/WireImage; Courtesy of Nike LeBron James‘ hip-hop fandom is well known, so it came as little surprise when one of his Nike LeBron 23 collections was named after the Meek […]
Deion Sanders gave an early look at a new patent leather look for his first signature shoe prototype. Courtesy of Deion Sanders Deion Sanders‘ line of Nike sneakers has featured several colorways nodding to his time playing for the Atlanta Falcons and Braves, but never with as much sheen as the pair previewed by “Prime […]
View ALL 9 Photos Nike has opened the doors to its latest NYC storefront in SoHo. Located at 611 Broadway — inside the space once home to Crate & Barrel — Nike’s SoHo residency is set just two blocks north of its prior location at 529 Broadway. (The location also hosted a temporary Kith pop-up […]
Dion Gallapeni of Kosovo wins against Ismail Yuksek of Turkey during the FIFA World Cup 2026 European Qualifiers KO playoff match between Kosovo and Turkey at Fadil Vokkri Stadium on March 31, 2026, in Pristina, Kosovo. Ferdi Limani/Getty Images Brand awareness is top of mind for athletic brands, and what better venue this year than […]
LeBron James during his 2016 NBA Finals series-clinching win and the Nike LeBron 23 that now commemorates it. Photo by MediaNews Group/Bay Area News via Getty Images; Courtesy of Nike Ten years after coming back from a 3-1 deficit to defeat the Golden State Warriors with the Cleveland Cavaliers in the NBA Finals, LeBron James […]
The once niche athletic footwear segment has become a major lifestyle category that will help drive the sneaker market to $126.15 billion in sales by 2033. Maja Hitij/Getty Images Evolving fashion trends and increasing health awareness, plus rising demand for stylish, comfortable and performance-oriented footwear will continue to drive consistent growth in sneaker sales. A […]