Nike vs. Adidas: Here’s Who’s Winning the World Cup Sales Race
Lionel Messi celebrating his World Cup record 17th goal and his signature Adidas boots. Photo by Jose Hernandez/Anadolu via Getty Images; Courtesy of Adidas As the high-stakes World Cup enters the home stretch, Nike is dominating on the marketing front, but it appears Adidas is in the lead when it comes to sales — at least […]