Month: April 2026

Athletic Brands Jockey for Position in Wake of World Cup Fever

Dion Gallapeni of Kosovo wins against Ismail Yuksek of Turkey during the FIFA World Cup 2026 European Qualifiers KO playoff match between Kosovo and Turkey at Fadil Vokkri Stadium on March 31, 2026, in Pristina, Kosovo. Ferdi Limani/Getty Images Brand awareness is top of mind for athletic brands, and what better venue this year than […]

Resale Market Suggests Brand Heat Growth for Vans, Crocs

Looks of the Lego x Crocs collaboration and the Vans Pearlized version of its Old Skool shoe. Courtesy of Lego x Crocs, Vans VF Corp.-owned Vans and Crocs brands are picking up some “high heat,” according to Needham analyst Tom Nikic. In a research note on the sneaker resale market, Nikic noticed green shoots for […]

Academy Sports’ Matt McCabe Talks World Cup Opportunity, Elevated Brand Mix and More

A look inside the Academy Sports + Outdoors store in Morgantown, W. Va. Courtesy of Academy Sports + Outdoors Academy Sports + Outdoors is getting ready for World Cup fever and the expected subsequent interest in soccer. According to Academy’s Matt McCabe, executive vice president and chief merchandising officer, 30 World Cup games are within […]

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