“RG Barry isn’t just the house of Dearfoams anymore,” president and CEO Bob Mullaney told FN last month from his office on the Boston waterfront. “It really is a platform for many consumer brands.” Since joining the company in 2017, the industry veteran has orchestrated several changes within the organization. One is that Boston office. Mullaney said […]
Crocs Inc., which just reported stronger than expected results for the first quarter, is using a tried and true DTC distribution strategy to grow its Hey Dude brand. The comfort footwear company, which owns the Crocs and Hey Dude brands, reported strong DTC growth for both brands in the first quarter. Crocs brand DTC revenues grew 19% year over year. […]
For New Balance Athletics Inc. president and CEO Joe Preston, brand evolution should come naturally. At the FN CEO Summit in Miami on Thursday, Preston told FN senior news and features editor of athletic and outdoor Peter Verry that over the 28 years he has been with New Balance, the company has continued to evolve. “We’re […]