Birkenstock Continues U.S. Retail Expansion With Second Boston Area Location

Birkenstock is continuing to grow its retail footprint in the U.S. with the opening of its last location in Boston.
Located at 27 Boylston Street just outside of the city in Chestnut Hill, the new location marks the German footwear company’s 15th company-owned retail store in the United States and joins Birkenstock’s other owned store in Boston on Newbury Street.
Designed through the lens of Birkenstock heritage, the space features signature materials such as cork, felt and leather, and offers products for women, men, and kids.
Aside from the label’s signature sandals and clogs, the store also features a range of sneakers, shoes, boots, socks and more. Guests can also explore the Birkenstock Care Essentials collection, focused on foot and body care products.
David Kahan, president and managing director of Birkenstock Americas, said in a statement that the company’s new Chestnut Hill store is a “natural next step” for the brand in the Boston area.

“This new space allows us to bring Birkenstock to both our loyal fans and those just discovering the brand, furthering our connection to an area that has embraced us for generations,” Kahan noted.
The Chestnut Hill store joins Birkenstock’s expanding U.S. retail footprint, which includes locations in New York City, Brooklyn, Venice Beach, Miami, Marin County, Austin, Houston, Naperville and Nashville.

In September, Birkenstock also gave an early glimpse at its fourth quarter earnings ahead of a meeting with analysts and investors at its Munich headquarters.
Birkenstock reported that it expects fourth quarter revenues to total at least 520 million euros, growth of at least 14 percent on a reported basis and 18 percent in constant currency.
This would result in full year revenue of at least 2.09 billion euros, growth of 15.9 percent on a reported basis and 17.5 percent in constant currency, above guidance by 15 percent to 17 percent.
Birkenstock will release its full fiscal fourth quarter and full year 2025 results on Dec. 18.
