Puma shares dropped on Wednesday after the athletic company reported a hit to its business in Q4 and warned that external challenges to the business would likely continue through 2024. “For 2024, we foresee the geopolitical and macroeconomic challenges as well as highly volatile currencies to persist,” said Puma CEO Arne Freundt in a statement. “This continues to […]
Puma has made a key leadership appointment to its North America sales team as the company increases its focus on growing in the key market. The German brand on Friday announced the appointment on Andrew “Rudi” Rudolph as SVP, wholesale North American sales. He starts Oct. 10 and will report to Puma’s president of North America Bob Philion. […]
Puma is evolving how it navigates its sustainability journey with the launch of a new initiative. The project, coined “Voices of a Re:Generation,” will kick off with Puma giving a ‘seat at the table’ to four, young, environmentalist ‘voices’ from across Europe and the U.S. over a year-long period. The four environmentalists selected for this project include […]