Columbia’s Tariff Plans Includes Absorbing Some Costs as Company Emphasizes Value as Competitive Advantage
A Columbia Sportswear store. Budrul Chukrut/SOPA Images via Getty Images Columbia Sportswear has a 2025 game plan in place against the backdrop of tariff increases, but 2026 is the big question mark. “Our industry has never faced a period where the rules and regulations around trade with the United States are simply unknown and unknowable,” […]