Zappos Is Employing Nostalgia to Win Over Consumers This Back-to-School Season
This back-to-school season, Zappos is kicking it old-school. The online shoe retailer has rolled out a ’90s-style catalog to advertise its kids’ and teen merchandise. The catalog, which was sent out in mid-July to about 700,000 customers who typically purchase shoes for kids, includes product images, games and a shoe sizer. The catalog is designed to pull on […]