Brooks Is Opening Its First Store In Mainland China. Here’s How it Plans to Grow Market Share There
Brooks has officially opened its first store in Mainland China. The more than 1,200-sq.-ft. store, located in the Kerry Center shopping mall in Shanghai, had a soft opening in mid-July, but celebrated its official grand opening last week in conjunction with the launch of Brooks’ new Glycerin Max running shoe. “We targeted this location because […]