Nike Trail is getting a technology boost from Vibram. The athletic giant and the high-performance sole manufacturer announced a partnership today, which will bring Vibram’s outsoles to the Nike Trail footwear range. The first Nike Trail shoe that will feature Vibram tech is the Ultrafly Trail. The Nike Ultrafly Trail, worn by Nike Trail-backed ultrarunner Tyler Green. COURTESY OF NIKE “We […]
Nike missed expectations for earnings on Thursday, but analysts were still impressed with the company’s progress in North America, DTC sales and clearing through excess inventory. The athletic giant reported Q4 revenues were $12.8 billion, up 5 percent compared to 2022. For the full year, revenues were $51.2 billion, up 10 percent over the prior year. Nike […]
Footwear industry veterans Rick Anguilla and Mark Oleson have collectively spent decades innovating in new categories in the footwear market at industry giants like Nike, Lululemon and Under Armour. But when it came to launching their own brand, it was their own daughters’ experiences as volleyball athletes that revealed the white space opportunity in this sport. Now, the duo is […]
A judge came down on Nike and StockX for “unprofessional” behavior in the context of an ongoing lawsuit between the two parties. “The Court notes that the bickering in the parties’ briefs, and their numerous letters to this Court, have veered toward the unprofessional in a manner unbecoming the experienced and competent counsel who are appearing in […]
Famed sports marketing exec Sonny Vaccaro, while talking from his home in Palm Springs, Calif., admitted with a laugh that he has done far more interviews in recent weeks than he has in years — and that’s with good reason. “Air,” the highly-anticipated movie chronicling the game-changing partnership between NBA icon Michael Jordan and Nike, has finally arrived in […]