Fear of God Athletics Says It’s Not Connected to the Adidas Basketball ‘Remember the Why’ Campaign & Reveals the Focus of Its Adidas Partnership
Adidas announced in December 2020 that it had entered into a longterm partnership with Fear of God, the label owned and founded by Jerry Lorenzo. At the time, Adidas said in a statement that Lorenzo would drive the creative and business strategy for its basketball division, and that the partnership would yield Fear of God Athletics. This […]