Why Blowfish Malibu Kids Is Breaking Into the Boys’ Market
Blowfish Malibu is not just for girls anymore. The footwear brand, which has been a division of Caleres since 2018, will launch its first boys’ collection this month, timed for the fall ’22 back-to-school season. The line debuts with six sneaker styles and will expand in spring ’23. Scott Heitner, VP of sales for kids […]