Chloë Sevigny is the Face of Jimmy Choo’s Summer 2025 Campaign
Chloë Sevigny has returned as the face of Jimmy Choo’s summer ‘25 campaign.
The campaign is titled “Summer Bliss: the Serenity and Intimacy of a Summer Afternoon” with the Academy Award nominated actor sitting on a white bed with her Jimmy Choo accessories as the sun shines on her.
“Chloë embodies a timeless authenticity that resonates with the spirit of Jimmy Choo. There’s a unique strength in the way she expresses her individuality – never overstated, always intentional. I deeply admire her ability to blur the lines between edge and elegance. She has an incredible personal style that reflects how she sees the world, and herself, which aligns so seamlessly with what this collection represents,” said Sandra Choi, the luxury brand’s creative director, in an interview.
The designer said she leaned into nostalgia for the campaign images that were shot by Ezra Petronio.
“[We’re] tracing back to our roots and the early spirit of Jimmy Choo. From vintage icons to the era that shaped Chloë’s aesthetic, there’s a mood of modern retro running through the visuals,” said Choi. “The campaign evokes a dreamy, heat-soaked summer, where memories and fashion collide.”
The campaign is a continuation from spring ‘25, when Sevigny returned to the brand initially. In 2016, she starred in the label’s spring campaign while filming season two of Netflix’s “Bloodline” in Florida Keys.
In the images, the actor wears the Cinch bag from the brand, as well as a pair of strappy sandals and clogs.
“Each piece reflects the unmistakable identity of Jimmy Choo, layered with a touch of Chloë’s own style code. There’s an effortless synergy between the designs and the woman wearing them. That’s why Chloë was a perfect collaborator, the collection came alive through her lens,” said Choi.
The busy designer is ready to get into summer mode.
She said she’s planning a “digital and reality detox in Greece this August.”