“Since the start we’ve always tried to tell the story of basketball through the lens of the player, seeing the game the way they do, both on the court and off the court,” Puma Basketball’s global head, Max Staiger, says in a statement. “This approach has allowed us to connect those unique viewpoints with disruptive product and storytelling —impactful to anyone around the game.”

In the campaign, Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball and Tyrese Haliburton appear individually on the court. They largely appear in some form of play with the exception of LaMelo who appears with one of his dogs.

“The campaign showcases the tenacious spirit we have for the game and the investment we are willing to make to show up as a powerhouse and continue carving our legacy, “Richard Teyssier, vice president brand and marketing for Puma says. “This dedicated campaign will continue to thread our message across the business and amplify our holistic vision for the brand.”

The campaign, which debuted globally this weekend, includes a hero brand film. It also is simply the latest move in strengthening the basketball business. Earlier this month, the company announced its deal with Haliburton, its most accomplished signee in the NBA. In addition, earlier this year the company announced that star designer Salehe Bembury had inked a partnership to design the company’s next signature silhouette. In addition, Ball’s MB.02 sneaker is one of the top three bestselling basketball shoes on StockX.

This all comes after the German company rejoined the sport in 2018.