Tracy Knauer Courtesy of New Balance New Balance has a new leader for its North American business. The athletic brand said Thursday that Tracy Knauer has been promoted to senior vice president, North America. Knauer has over 20 years’ experience at New Balance, with roles that span marketing, product, sales and direct-to-consumer. She joined the […]
Gigi Hadid for Havaianas Havaianas Havaianas owner Alpargatas S.A. is shifting gears in the North American market. The São Paulo-based company disclosed on Friday that it has signed an exclusive distribution agreement for the Havaianas brand of flip-flops for the U.S. and Canada with The Eastman Group. The pair will work together throughout 2025 on […]
Atmos, the Tokyo-based sneaker retailer owned by Foot Locker Inc., is exiting North America. The retailer, which has three stores and an e-commerce platform in the U.S., announced today that it has made the strategic decision to focus on Japan and Asia. “The Atmos brand has a unique and authentic identity, character and spirit. Given the strength of […]
Volumental is setting its sights on expansion in North America. On Monday, the Swedish footwear fit tech company said it is setting up a physical presence in North America with offices and employees based in the region for the first time. While location and number of employees are not yet known, Volumental did confirm that the company’s current […]
In a call with analysts this week, Adidas CEO Bjorn Gulden described North America as the company’s “biggest problem.” Business in the region was down 16 percent in the quarter and down 18 percent for the first half of the year. “America is the most difficult market for us to sell into currently because the market is […]
Michael Kadous, the GM of North America for Adidas Outdoor, said he has exited the company. “Today is a bittersweet moment as I announce my departure from adidas and Terrex. A place that has been my professional home for the past remarkable seven years,” Kadous wrote via LinkedIn. His note continued, “I am incredibly grateful for the opportunities and […]