Tag: crocs

On Denies Tiger Woods Deal Rumors, Crocs Nears $4B, New Launches Coming at Merrell and Saucony + More Shoe News From the 2024 ICR Conference

Major footwear brands are announcing updated sales and earnings expectations ahead of and during their presentations at the 2024 ICR conference, which begins today and runs through Wednesday. Boot Barn, Crocs, Genesco, On and Wolverine Worldwide are among the many companies participating in the conference and have released updated guidance or have pre-announced recent sales results and expectations for the […]

Crocs Sues Competitor for Using Trade Secrets to Create Knockoffs

Crocs Inc. is accusing a former employee of stealing trade secrets and using them to manufacture competing products at Joybees, his new company. In a lawsuit filed in a U.S. District Court in the District of Colorado on Thursday, Crocs claimed that Joybees and its CEO Kellen McCarvel, a former Crocs employee, have a history of […]

Crocs Is Using Its DTC Playbook to Grow the Hey Dude Brand

Crocs Inc., which just reported stronger than expected results for the first quarter, is using a tried and true DTC distribution strategy to grow its Hey Dude brand. The comfort footwear company, which owns the Crocs and Hey Dude brands, reported strong DTC growth for both brands in the first quarter. Crocs brand DTC revenues grew 19% year over year. […]

Bodega Unveils New Crocs Clog Collab Dropping Next Month

Bodega has joined forces with Crocs for its next sneaker project. This time, the renowned sneaker boutique has reimagined the footwear brand’s iconic Clog that’s hitting retail next month. Bodega previewed its forthcoming Crocs Clog All-Terrain “Nict-Tech” collab on Instagram yesterday, along with sharing details about the project on its social media channels. The Bodega […]

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