The Story of How Pelé’s Shoe Deal Fueled the Feud Between the Founding Brothers of Adidas and Puma Surfaces
With the passing of Brazilian soccer icon Pelé, people within the world of sports have used their platforms to share legendary stories of the beloved athlete. One story circulating on Twitter involves a deal that Pelé signed with German athletic powerhouse Puma. Joe Pompliano, founder of the sports business-focused newsletter Huddle Up, shared a lengthy thread on […]