Brooks Global Sales Hit $1.2 Billion in 2022 As the Running Category Soars

Brooks had another stellar year in 2022. The running brand broke sales records and ended the year with global revenue of $1.2 billion, up 6% from 2021, with direct-to-consumer sales up 16%. “In 2022, Brooks overcame economic and supply chain headwinds to gain new customers across all categories including running, walking, hiking, and more,” said […]

Jordan Brand Reveals NBA Star Jayson Tatum’s Debut Signature Basketball Shoe

With NBA All-Star Weekend underway, Jordan Brand has revealed the debut signature shoe of Jayson Tatum. Jordan Brand explained in a statement that the star baller’s highly-anticipated signature shoe, dubbed the Tatum 1, was born out of his desire to wear a shoe that felt more connected to his foot. The look, according to Jordan Brand, was […]

Adidas Basketball Previews Upcoming Sneakers at 2023 NBA All-Star Weekend

Adidas Basketball took full advantage of this year’s NBA All-Star Weekend by showcasing its upcoming sneaker releases. Fresh off of re-releasing a Lakers-themed Adidas Crazy 1 style last week coinciding with the basketball-focused weekend, the German sportswear giant has also unveiled its forthcoming slate of performance and lifestyle offerings. For fans who weren’t on-site at the 2023 NBA […]

Miu Miu Reimagines the Iconic New Balance 574 for Spring 2023

An iconic New Balance sneaker now has a new look thanks to Italian luxury label Miu Miu. For spring ’23, Miu Miu continued its collaboration with New Balance by creating three different versions of the 574. The trio of looks, the brands explained in a statement, were created to “uphold the New Balance heritage” and “effortlessly merged with the […]

Marketing Plays: Fila Enters Into a Partnership With Red Bull Half Court 3×3 Basketball Competition + More News

See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to [email protected]. Feb. 20, 2023: Fila announced today that it has entered into a partnership with the 3×3 basketball competition Red Bull Half Court. According to Fila, the brand will serve as its […]

Nike Sued for Allegedly Using Unlicensed Fonts in Advertising & Marketing

Nike is facing a new lawsuit from Production Systems SAS, which conducts business under the trade name Production Type, for allegedly using unlicensed fonts in its advertising and marketing campaigns. According to a new lawsuit filed by Production Type in a New York federal court on Monday, Nike allegedly used the French company’s copyrighted “Kreuz” font software […]

NYC’s Garment District Awarded $4.5 Million in Funding from State for Revitalization Efforts

On Wednesday, New York Governor Kathy Hochul announced that NYC’s Garment District will receive $4.5 million in funding as part of the state’s NY Forward program, which is intended to support the development and implementation of revitalization plans across the state. The announcement was made at the Fashion Institute of Technology on the last day of New York Fashion […]

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