Rosalía Is New Balance’s Newest Ambassador – and the Face of the 204L

Rosalía makes her debut for New Balance in a campaign featuring the forthcoming 204L. Courtesy of New Balance The New Balance 204L has been widely leaked and discussed, with Ronnie Fieg even teasing his Kith collaboration on the model that’s drawn Miu Miu comparisons, but not once has New Balance itself acknowledged the shoe’s existence […]

A Complete Calendar of All the Footwear Trade Shows in 2025

Retailer buyers at Micam Milano. Courtesy of Micam The trade show experience has never been more important. Amid the recent ups and downs of the consumer market, in-person buying events offer retailers opportunities for brand discovery, education about best practices and trend forecasts — not to mention the chance to network and socialize with friends […]

Adidas Joins Soccer Community in Mourning Diogo Jota and Brother André Silva

Diogo Jota of Liverpool during the Carabao Cup Semi Final First Leg match between Tottenham Hotspur and Liverpool at Tottenham Hotspur Stadium on Jan. 8, 2025 in London. Getty Images The sports world is in mourning after the tragic loss of Diogo Jota. The 28-year-old Liverpool athlete and his brother, André Silva, passed away Thursday morning […]

Inside On’s Robot-Operated Factory That Makes Running Shoe Uppers in 3 Minutes

Inside On’s new LightSpray factory. Logan Swney On has opened a new footwear production facility in Zurich. On Wednesday, the Swiss athletic brand’s three co-founders, Caspar Coppetti, David Allemann, and Olivier Bernhard, unveiled the company’s new LightSpray factory. According to On, the new factory features four robots that can manufacture all the uppers for the […]

US-Vietnam Trade Deal Provides Hints On Southeast Asia Tariff Rates

Peter Charlesworth/Getty images For all of U.S. President Donald Trump’s bilateral trade deals, the only guarantee so far is that the devil is in the details. On Wednesday, Trump disclosed on Truth Social that the U.S. had in place the parameters for a new bilateral trade deal with Vietnam for a 20 percent tariff on […]

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