What was once a sport synonymous with the 55-and-older club is now hitting with a younger generation of athletes. And brands are taking notice. In 2021, pickleball grew to 4.8 million players in the U.S., according to the 2022 Sports & Fitness Industry Association. For Fila, which launched into the pickleball category in 2019 with […]
The 2022 CrossFit Games kick off today in Madison, Wis., where a group of finalists will endure a series of very rigorous challenges in their quest to be named the Fittest Man and Fittest Woman on Earth. This is the second year that footwear brand Nobull is serving as the title sponsor of the games, […]
Jessica Simpson announced to Instagram on Wednesday that she is expanding her namesake footwear line to include roller skates. “Don’t be a Hater, be a Roller Skater,” Simpson said in the post. “Who needs to walk when you can roll… I promise I’m wheely good at this.” Simpson is photographed wearing the Rollstar Roller Skate in […]
Jessica Simpson announced to Instagram on Wednesday that she is expanding her namesake footwear line to include roller skates. “Don’t be a Hater, be a Roller Skater,” Simpson said in the post. “Who needs to walk when you can roll… I promise I’m wheely good at this.” Simpson is photographed wearing the Rollstar Roller Skate in […]
See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to [email protected]. Aug. 12, 2022: Bruno Magli has released its new autumn/winter 2022 campaign. Titled “The Protagonists,” the concept explores the mix of romance from old Italian movies with modern love. “The […]
Adidas Originals revealed its first-ever NMD in 2015 to much fanfare. In 2022, the sportswear giant has expanded its beloved franchise with a new silhouette. Today, Adidas Originals offered a detailed look at the NMD V3, which will hit retail next week. Adidas Originals NMD V3. CREDIT: COURTESY OF ADIDAS ORIGINALS The NMD V3 is built with […]
After four years of bankruptcy proceedings, Sears Holdings and its creditors have reached a settlement with former CEO and majority shareholder Eddie Lampert and other investors. On Aug. 10, the parties reached a $175 million settlement agreement that could resolve years-long litigation filed against Lampert and other defendants in 2019 over allegations of “asset stripping” […]
Nike is again closing its global offices next week to encourage employee well-being, a move the company first announced in May. “If you’re looking for me next week, I’ll be enjoying some much-welcomed R&R and sunshine ☀️ with my family. Our global offices will be closed for Well-Being Week — which is quickly becoming one of my […]
Jordan Brand has entered into a 20-year partnership with Howard University. The athletic giant announced the partnership with the Historically Black Colleges and University (HBCU), an effort the brand said “will create academic and athletic opportunities that elevate the best of the Black community.” “Howard University and Jordan Brand share a legacy of excellence and […]
Walmart is expanding its supply chain capabilities and opening a second consolidation center in Lebanon, Pa. The 400,000 square-foot facility, which is slated to open this month, will use automated technology to help move product three-times faster to get items to stores more quickly. This “consolidation” center will employ abut 1,000 people and will cater […]