Birkenstock Wants to Target Runners and Position Its Footbed as a ‘Recovery’ Shoe Option
Birkenstock may be a fashion sandal brand, but the company is trying to win over a new subset of consumers as well: runners. The German sandal company on Thursday laid out a plan to position its footwear as an ideal recovery option for runners after their workouts. In a call with analysts discussing the company’s 2023 results, […]