LONDON — Shoe heaven has arrived at Harrods by way of Fendi.

The Italian luxury brand has taken over a permanent spot on the fifth floor with women’s shoes, leather goods and accessories.

The interior takes its cues from Roman architecture, and next to the footwear space a separate Fendi wall with a sitting mannequin highlights the brand’s footwear offerings and different shades of its Spy handbag.

The space has been decorated with powder pink rugs; stonewashed walls and mustard couches. The Rome-based artist Marco Emmanuele’s “ISO#226” abstract painting depicting a swan hangs at the back of the space.

The Harrods space comes months after Fendi unveiled British musician and former Little Mix band member Jade Thirlwall in a campaign for its Mamma Baguette handbag that made its debut at the brand’s spring 2025 runway show.

In the images and short film shot by photography duo Scandebergs, otherwise known as Alberto Albanese and Stefano Colombini, Thirlwall is seen laying on a chaise lounge chair with the soft napa leather handbag, while another version of the handbag sits on the floor.

“I’ve been a fan of Fendi as a brand for many years, so it was an honor to work with them on this Mamma Baguette campaign. I remember first seeing their Baguette on ‘Sex and the City’ years ago,” she said.

To celebrate the launch of the handbag, Fendi turned its space at Selfridges pale pink with a sculptural installation featuring three sizes of the handbag piled on top of each other to match the pale interiors.