On Running and Onitsuka Tiger are among some of the brands that have posted the highest growth in social media visibility, according to Heuritech. Courtesy Photos Sneaker sales were already on the slide in 2025, and now are forecast to deteriorate further in 2026. But several challenger brands are gaining ground when it comes to […]
One of Matthieu Blazy’s new cap-toe shoe styles at Chanel. Courtesy Chanel The new creative directors at storied maisons are using shoes to quickly establish brand codes while reinforcing one of luxury’s most dependable categories. The shoe business has long served as a defining pillar of brand identity, from Chanel’s cap-toe slingbacks to the sculptural […]
Kenya’s Sabastian Sawe poses with his new world record time written on his running shoe at the finish of the 2026 London Marathon. Courtesy of Adidas/AFP via Getty Images Adidas just got a record-breaking boost from its new super shoe at the London Marathon 2026 today. The Adidas Adizero Adios Pro Evo 3 led three runners to […]
View ALL 9 Photos Nike has opened the doors to its latest NYC storefront in SoHo. Located at 611 Broadway — inside the space once home to Crate & Barrel — Nike’s SoHo residency is set just two blocks north of its prior location at 529 Broadway. (The location also hosted a temporary Kith pop-up […]
The exterior of On’s Boston store. Courtesy of On On has opened its first store in Boston – just in time for the city’s marathon next week. Located at 138 Newbury Street in Boston’s Back Bay neighborhood, the 2,800-square-foot store offers an assortment of On footwear, apparel and accessories for running, tennis, training, outdoor and […]
Tracy Knauer Courtesy of New Balance New Balance has a new leader for its North American business. The athletic brand said Thursday that Tracy Knauer has been promoted to senior vice president, North America. Knauer has over 20 years’ experience at New Balance, with roles that span marketing, product, sales and direct-to-consumer. She joined the […]
Vietnam is big producer of sneakers, such as this factory near Ho Chi Minh City. Peter Charlesworth/Getty images Chinese shoe manufacturer Stella International Holdings Ltd. has big plans for the back half of 2026. The Hong Kong-based shoe manufacturer said it is focusing on ramping up three new factories in Indonesia, Bangladesh and Vietnam in […]
Dion Gallapeni of Kosovo wins against Ismail Yuksek of Turkey during the FIFA World Cup 2026 European Qualifiers KO playoff match between Kosovo and Turkey at Fadil Vokkri Stadium on March 31, 2026, in Pristina, Kosovo. Ferdi Limani/Getty Images Brand awareness is top of mind for athletic brands, and what better venue this year than […]
Looks of the Lego x Crocs collaboration and the Vans Pearlized version of its Old Skool shoe. Courtesy of Lego x Crocs, Vans VF Corp.-owned Vans and Crocs brands are picking up some “high heat,” according to Needham analyst Tom Nikic. In a research note on the sneaker resale market, Nikic noticed green shoots for […]
LeBron James during his 2016 NBA Finals series-clinching win and the Nike LeBron 23 that now commemorates it. Photo by MediaNews Group/Bay Area News via Getty Images; Courtesy of Nike Ten years after coming back from a 3-1 deficit to defeat the Golden State Warriors with the Cleveland Cavaliers in the NBA Finals, LeBron James […]