Nike’s New Temporary SoHo Store Celebrates the Grit of NYC

View ALL 9 Photos Nike has opened the doors to its latest NYC storefront in SoHo. Located at 611 Broadway — inside the space once home to Crate & Barrel — Nike’s SoHo residency is set just two blocks north of its prior location at 529 Broadway. (The location also hosted a temporary Kith pop-up […]

On Opens Boston Store Just Days Before Marathon

The exterior of On’s Boston store. Courtesy of On On has opened its first store in Boston – just in time for the city’s marathon next week. Located at 138 Newbury Street in Boston’s Back Bay neighborhood, the 2,800-square-foot store offers an assortment of On footwear, apparel and accessories for running, tennis, training, outdoor and […]

EXCLUSIVE: New Balance Promotes Tracy Knauer to Lead North America

Tracy Knauer Courtesy of New Balance New Balance has a new leader for its North American business. The athletic brand said Thursday that Tracy Knauer has been promoted to senior vice president, North America. Knauer has over 20 years’ experience at New Balance, with roles that span marketing, product, sales and direct-to-consumer. She joined the […]

Athletic Brands Jockey for Position in Wake of World Cup Fever

Dion Gallapeni of Kosovo wins against Ismail Yuksek of Turkey during the FIFA World Cup 2026 European Qualifiers KO playoff match between Kosovo and Turkey at Fadil Vokkri Stadium on March 31, 2026, in Pristina, Kosovo. Ferdi Limani/Getty Images Brand awareness is top of mind for athletic brands, and what better venue this year than […]

Resale Market Suggests Brand Heat Growth for Vans, Crocs

Looks of the Lego x Crocs collaboration and the Vans Pearlized version of its Old Skool shoe. Courtesy of Lego x Crocs, Vans VF Corp.-owned Vans and Crocs brands are picking up some “high heat,” according to Needham analyst Tom Nikic. In a research note on the sneaker resale market, Nikic noticed green shoots for […]

Academy Sports’ Matt McCabe Talks World Cup Opportunity, Elevated Brand Mix and More

A look inside the Academy Sports + Outdoors store in Morgantown, W. Va. Courtesy of Academy Sports + Outdoors Academy Sports + Outdoors is getting ready for World Cup fever and the expected subsequent interest in soccer. According to Academy’s Matt McCabe, executive vice president and chief merchandising officer, 30 World Cup games are within […]

The 20 Best Shoe Deals at Amazon’s Big Spring Sale-Shop New Balance, Brooks and More

Credit: Design elements: Courtesy of Brand. EatingWell design. Amazon’s Big Spring Sale includes several shoe deals that caught our attention. Good for Plantar Fasciitis: Brooks Adrenaline GTS 24 Running Shoe, $94 (was $140) Podiatrist-Recommended and at Its Lowest Price: Brooks Ghost 17 Running Shoe, $120 (was $150) Fantastic Deal: Adidas Break Start Shoe, $42 (was $70) Extra Cushion: New Balance Women’s […]

One of The Bounciest Shoes You Can Run in Right Now: the Asics Megablast

Trevor Raab The Asics Megablast is one of the bounciest super trainers we tested this year. The shoe has the brand’s FF Turbo², an A-TPU midsole foam that delivers explosive bounce. Some runners found the Megablast too squishy while others appreciated its cushiness for hard workouts. When I tested the Saucony Endorphin Pro 5, I went […]

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