Crocs Inc. details in a new report how last year’s initiatives are moving the company further along in its sustainability efforts.

“Our ‘Purpose’ strategy is a catalyst for stronger business outcomes and a more comfortable world for all,” Crocs’ chief executive officer Andrew Rees said in a statement. “In embracing this shared understanding, our global teams have approached Purpose with a spirit of collaboration and a focus on innovation. Embedding impact into the way we operate isn’t just about doing good — it’s also about creating a resilient, future-ready business.”

Among the highlights, Crocs said in its report that it is relying on “raw materials innovation” to reduce the carbon footprint of its popular Classic Clog by 50 percent by 2030.

And it is looking at ways to achieve net zero by 2040. “We are identifying opportunities for meaningful emissions reductions across our operations, in our raw materials, and through our transportation and distribution,” the report noted.

The shoe firm said it achieved 25 percent bio-circular content in its proprietary Croslite material, which represents more than 80 percent of the firm’s total materials across its portfolio that includes its core Classic Clog.

“The increased use of bio-circular content in Croslite material lowered emissions per pair of Crocs Classic Clogs by nearly 5 percent in 2024 compared to 2023 and approximately 10 percent from its 2021 baseline year,” the company said regarding the improvement in its emissions footprint.

For Crocs shoes, its consumer take-back program it launched in 2023 called “Old Crocs. New Life.” was expanded from a pilot to all of its 183 doors in the continental U.S. and Canada. It added a no-cost mail-in option in 2024. The program was again expanded this month to all Crocs-owned stores across Europe. Furthering the firm’s circularity strategy and in responses to “strong consumer engagement,” Crocs initiated a limited edition “Keep It Going” Classic Clog made from shoes that were taken back. The clog uses a 25 percent post-consumer recycled content, and it includes design features such as visible specs of recycled shred and a customer back-strap and rivet design to convey its circularity story.

Crocs is also said it worked to have all factories and suppliers across its Hey Dude and Crocs brands complete social compliance audits for 100 percent of Tier 1 factories by 2023 and 100 percent of Tier 2 suppliers by 2024. “Our oversight structures help us gather insight into the aspects of our supply chain that we don’t directly control,” the company said in its report.

Last year, Crocs also introduced “Step Up to Greatness,” a community impact program to help young adults between ages 15 to 29 to gain skills and access opportunities that can help their communities. Crocs committed to supporting more than 3 million people through partnerships with nonprofits such as UNICEF’s social innovation accelerator Upshift and the Big Brothers Big Sisters youth mentoring program. The company’s Hey Dude and Crocs stores in the U.S. also provide consumers with the option of giving to the youth mentoring organization at the point of sale and on crocs.com.

Crocs’ Purpose strategy — focused on opportunities to create sustained, shared value for its business, people and planet — continues to be underpinned by its commitment to responsibility and strong corporate governance.

“We have a lot of work ahead of use, and I am confident in our teams’ collective efforts to create a more comfortable world for all,” Crocs’ chief sustainability officer Deanna Bratter said.