Stuart Weitzman is celebrating New York City and the women who thrive in its chaos and calm in its new fall 2025 campaign.

The luxury footwear brand, which was just acquired by Caleres in August, has tapped Emma Chamberlain, Ilana Glazer and Ashley Graham to launch the campaign as Stuart Weitzman’s latest global ambassadors.

Called “Stuart Weitzman New York,” the company noted that the campaign aims to chronicle the metropolitan life that fuels the NYC woman’s pursuit of betterment – her infinite quest to become her best self.

Shot by fashion photographer Ned Rogers, Chamberlain, Glazer and Graham are seen in iconic NYC locations like the Upper West Side’s New York Historical, NYC’s first museum founded in 1804, as well on the Upper East Side’s storied Park and Fifth Avenues.

Glazer told FN that she is “proud” to partner with Stuart Weitzman for this project. “Stuart Weitzman is a legacy of New York, the city I love from the bottom of my heart,” Glazer said. “The ease of wearing a Stuart Weitzman shoe in the Greatest – and Most Challenging – City in the world is a gift to chic b*tches everywhere.”

Turning to the campaign’s star product, the brand’s new Vinnie Sculptural Collection, a range of minimalist boots, booties and pumps, are featured prominently in the images. For fall 2025, the Vinnie Sculptural Collection expands from the original best-selling 50-mm slingback to introduce a 100-mm wrap-up pump, 50-mm sock bootie, 85-mm zip-up knee-high boot and more.

Styles from the brand’s fall 2025 sunglasses collection, created in partnership with Safilo Group, are also featured. The made-in-Italy collection introduces new metal and acetate cat-eye frames with details such as metallic hardware-trimmed brows and keyhole temple accents inspired by the keyhole on the back counter of the brand’s iconic Nudist sandal.

Jonathan Lelonek, brand president of Stuart Weitzman New York, told FN that this campaign marks a new era for the footwear label. “[This campaign] pays homage to New York – the city that has shaped who we are and the city that has inspired us since 1986,” Lelonek said. “It’s part of our DNA, and now it’s part of our name.”

In August, Caleres closed the acquisition of the Stuart Weitzman brand from Tapestry Inc.

The shoe deal was initially disclosed in February. At the time, the agreement was for Caleres to buy the brand for $105 million. The transaction at the close was for $120.2 million. The higher amount represents a reimbursement of $11.5 million in cash that Tapestry left in a connected Spanish entity, along with working capital in the form of inventory and accounts receivable, being transferred over. Excluding the cash reimbursement, the transaction value is $108.7 million.

The move further deepens Caleres’ position in the global footwear market. Other shoe brands in its portfolio include Famous Footwear, Sam Edelman, Allen Edmonds, Naturalizer, Vionic and Dr. Scholl’s Shoes, among others.